The reader as consumer: the impact on the daily practices of contemporary literary culture

Larisa Petrova

The Ekaterinburg Academy of contemporary art

Trofimova Elena Evgen evna

The Ekaterinburg Academy of contemporary art

Any social institution is developing in the conditions of active influence of consumerism, consumer behavior, current practices of delivering services. Modern library reader buyer bookshop – consumers who have client experience. Material and spiritual existence of the book has a clear societal context where processes of social inequality, digitalization, mobility is determined daily. The increase in free time, the budget for leisure, democratization of lifestyles, the increasing complexity of societies, the increase in life expectancy, competition cultural institutions for the emotion, money and time of people changing the work of libraries. The adoption of activity of cultural institutions as a process of rendering services is as spontaneously (consumers extrapolat request to the gas station, supermarket, dental theatre, Museum, library, etc.) and institutionally (independent quality assessment measures the satisfaction). The library should be considered from the standpoint of multifunctionality: the mission of the continuity of culture, information transfer, education today is complemented by the task to reduce the burden of social inequality, enhance competence in the development of innovation. Relevant problems are not only meet the functional needs of readers (customers), but also the formation of emotional attachment to different target audiences. A successful library doesn't just know your readers, their needs, understands their place in the media, but also able to present a competitive field of work with clients, adequately assesses the role of existing client experience of readers. Technology readers should include the client experience, understanding patterns of consumer behavior, the contextuality of the work of libraries.