Webometric analysis of library websites visitors
Udartseva Olga Mikhailovna
Junior Researcher of Scientific Technological Department
State Public Scientific Technological Library of the Siberian Branch of the Russian Academy of Sciences
Evaluation of the effectiveness of the library in the web environment begins with analyzing your website. As a rule, the website takes its first guests and inform about available resources and services. Conduct regular analysis of website traffic and visitors using the web Analytics tools allows you to evaluate not only his performance but also to analyze visitor behavior to identify the most popular resources and services to identify issues from the point of view of ease of use, confronting the visitor in search of the necessary information on the library website. The object of the study is to define a custom audience of the websites of libraries of different organizational-legal forms. The aim of the study in the framework of the development of methods for the efficient functioning of the site based on the results of the study "monitoring Webometric libraries" is the definition of the target audience of the library sites, which is the main consumer of the information submitted; evaluation of the usability of the site; identification of current problems. The main characteristics of the target audience of the websites of libraries of different organizational-legal forms, as well as feasible strategy of their further development, which proves the applicability of the model evaluation of the effectiveness of the library sites of the web analytical tools.